CEO of Vinix on Working with Velvetech

Mark Diaz tells how Velvetech helped Vinix to integrate their VoIP product with Salesforce.

Success Story

Vinix teamed up with Salesforce to deliver voice calling, call logging and recording capabilities directly inside Salesforce CRM via Computer Telephony Integration. Velvetech played an active part in this story, on the implementation side.

Vinix

Scope

We were inspired by a customer who was on Vonage using their integration. It was buggy, and it didn’t work well. And they had 300 employees. We were able to deliver a solution that was much better, and acquire that customer.

Vinix was already the industry’s most advanced service provisioner. Now they’ve taken their software up to the next level.

With Velvetech, we created telephony integration directly with Salesforce so that our customers relying on this CRM could access our telecom services right in Salesforce CRM.

  • make and receive phone calls within Salesforce
  • look up customers by a number
  • review the ticket and notes
  • log calls automatically
  • save call recordings
  • listen to calls
  • review calls stats

Challenges

Most of our fears had to do with lack of experience in taking our software development efforts out and working with an outside supplier on a strategical part of our product line. The usual business fears: not getting what we paid for, not getting a quality product, not getting good response time. That was the key.

Velvetech is so responsive, they have an extraordinary ability to make you feel like you’re their only customer.

I don’t know how they do it. Extraordinary is the only word I can use.

Process

I talked to Velvetech’s CEO Yuri and was confident they could do it. They were very prompt and professional, with good conceptualization. So we pulled the trigger and ran with it.

Velvetech did research and came up with questions for the core engineering team. I had seen from their experience when I googled them, that they had already worked with the telecom platform KAZOO.

Once my engineering team saw initial Velvetech’s coding, they said it was the closest any outside team had come to a true understanding of their product, i.e., KAZOO.

Results

I couldn’t be more happy with the decision! It really was a gamble and I had to convince my team and my investors, but it really paid off. I crunched the numbers of doing it in-house or with a third party; the numbers made more sense to go outside.

Customers said the 1.0 version we did with Velvetech was better than anything much larger competitors of ours had created. It’s a tremendous competitive advantage!

Our solution benefits any Salesforce customer who wants to utilize our network.

Plans

Salesforce is the largest CRM in the world. To have that CRM integration and be able to provide this for future customer acquisition and future customer growth . . . it’s immeasurable.

We’re already planning the next product with the Velvetech team. A larger project to utilize KAZOO telecom technology and others.

Case Study

Cloud Phone System Gets Integrated with Salesforce

Learn how Velvetech helped Vinix, a leading VoIP provider, connect its cloud VoIP solution powered by KAZOO with a prospect’s CRM and turn the prospect into a happy customer.

Read Now


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