According to an eMarketer.com research 77% of U.S. adults own a smartphone. Most of these devices run on iOS, Android, and Windows Mobile operating systems.

77% of U.S. adults own a smartphone

Businesses need a strategy to reach audiences on these platforms. They have two options:

  1. Develop separate apps for each platform or
  2. Implement a mobile cross-platform development approach.

This article examines why you should consider using a mobile cross-platform development approach.

What are Your Mobile Cross-Platform Development Goals?

Like most companies, you want to reach as large of an audience as possible. You understand how more users equals a larger revenue base.

Simultaneously, you do not want to start fresh developing an app for every operating system. Separate apps are expensive and usually take longer to develop. This is where mobile cross-platform development approach becomes useful.

The time to market for two-three apps designed for several platforms is significantly less as opposed to when you need to develop a separate native app for each platform. This allows to reach the target audience faster regardless of the platform they use.

Mobile Cross-Platform Development Challenges

How do you manage your mobile app on different devices, versions, and operating systems? This is the challenge for reaching more customers through mobile cross-platform development efforts.

Mobile Cross-Platform Development: Usage of iOS and Android

The complexity of dealing with the rules and requirements for each platform lead many businesses to focus on only one platform.

Most companies do not have the resources for application development over multiple platforms. Yet, those are still the companies who have the great need to reach these diverse audiences.

Additionally, growing companies often need more sophisticated solutions. A separate mobile app for each platform might work better at a later stage.

Mobile Cross-Platform Development: Adding New Functionality

Keep this in mind as you develop a mobile app for your business. Thus, simplicity at the beginning is important. Too much complexity, and it becomes difficult to create a cross-platform app. You should also remember that cross-platform development tools have their own limitations on access to smartphones’ functionality.

Yet, the best strategy to conserve resources is a cross-platform mobile application development. You can also check out our guide to mobile app cost to learn about other ways to optimize your app development budget.

5 Ways to Pursue a Mobile Cross-Platform Development Strategy

1. Array of Available Development Tools

Now is a great time for a mobile cross-platform development. Several technologies exist right now to help developers create these applications. Some tools include Xamarin, React Native, Ionic, Titanium, PhoneGap/Cordova, etc.

Each of these tools has its own advantages and disadvantages and presupposes the knowledge of particular programming skills. You should select one carefully, because it will lock you into a certain tech stack.

2. Faster to App Store

These development tools allow companies to bring their mobile apps to market much faster. Tools like Ionic and React Native deliver a framework for developers to build custom-made apps in a fraction of the time it would take to code apps for each mobile OS individually.

All subsequent updates to cross-platform apps obviously appear faster in the corresponding app stores.

3. Simplified Process

Our goal at Velvetech is to simplify the process for you. Our mobile cross-platform development services offer our enterprise customers this opportunity.

These services offer a strategic launching point for any company who wants access to the multiple mobile platforms and overcome budget or time constraints. We use a time-proven process that includes a clear line of communication and an iterative development approach with milestones.

Whether you need help with your Android or iOS software development, let us know how we can help you.

Contact us at (847) 559-0864 or leave your details in the form below.

4. Unified Look and Feel Across Multiple Platforms

60% of millennials expect consistent experiences with brands across digital, bricks-and-mortar properties, and on their smartphones.

60% of millennials expect consistent experiences with brands across digital

Source: New Jersey Institute of Technology

Humans by nature crave consistency. Your mobile app is no exception to this rule. Carefully track all aspects of your brand on your mobile apps on all mobile platforms to ensure your target market has a consistent experience.

At the same time, cross-platform development frameworks allow you to create individual UI/UX for your apps according to the platform requirements. Apple and Android users have differing UX expectations.

Therefore, if the budget allows, it would be wise to tweak your cross-platform developed apps a little, so that they look and feel natural on iOS and Android.

5. Reach a Wider Audience

Android is the leading mobile OS with over 2.8 million apps in the Google Play Store. The Apple App Store follows closely behind with 2.2 million apps, while the Microsoft Store trails with 700K apps. These are the main mobile app depositories. However, this does not include Amazon, Facebook, and other app stores.

Number of apps available in leading app stores as of March 2017

Source: Statista

Each store has a significant marketing engine ready to help you spread your message to their customers. The key is providing enough value with your mobile app.

Final Thoughts

Publishing your mobile app across multiple platforms presents a multitude of challenges. However, using a mobile cross-platform development you optimize your mobile app development strategy to reach a wider audience.

If you have questions about how to implement mobile strategy and take advantage of cross-platform development, contact us at Velvetech for a free initial consultation. Kick off your project today by filling out the form below.

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