In recent years, artificial intelligence (AI) has been taking the tech world by storm, with more and more companies turning to this innovative technology to improve performance.
In fact, by 2025, the global artificial intelligence market is set to reach $126 billion. An enormous number, considering the relatively recent popularization and adoption of this technology.
Yet, the AI market isn’t the only one that’s expecting growth in the coming years. The global mobile application sector is also experiencing great levels of success and is set to generate more than $613 billion in revenues by 2025. Hence, it comes as no surprise that AI and mobile applications have intertwined. Ultimately, the former can certainly enhance the latter.
So, today we want to discuss artificial intelligence in mobile apps and take a look at its six main uses that are bound to improve your solution. After all, as a business leader, it’s important to understand how emerging technologies can contribute to the performance of your organization. Let’s get started.
The Potential of AI in Mobile Apps
Artificial intelligence is a technology created to mimic the human mind for tasks that require problem-solving and decision-making capabilities. Essentially, it is a field that relies on computer science and extensive datasets to carry out actions in a much quicker and more accurate manner than a human could.
Overall, AI is a broad term that also encompasses other subfields like machine learning, deep learning, natural language processing, neural networks, computer vision, robotic process automation, and other areas that rely on data and algorithms.
Artificial intelligence is already being used across a variety of industries, including healthcare, retail, finance, real estate, insurance, and more. There are endless opportunities for this technology across all business sectors and mobile solutions are no exception.
Mobile applications gather enormous amounts of data and are thus prime for artificial intelligence to come in and make the most of that digital information. While embedding AI into mobile apps is a relatively new process, it shouldn’t discourage business leaders from pursuing the undertaking.
After all, if AI can boost automation, improve user experience, and deliver intelligent interactions in web applications, it can also do so for mobile. From chatbots and digital assistants to personalized experiences and enhanced security features — there’s no shortage of things AI can do in a mobile app.
6 Key Artificial Intelligence Uses in Mobile Apps
No matter if you’re developing for Android or iOS platforms, apps enhanced with artificial intelligence can be game-changing. So, let’s take a closer look at how exactly AI technology can be leveraged in your application.
Competition among mobile applications is fierce. Thus, a smooth user experience and excellent support is of utmost importance. Yet, having one or more customer support managers on-call 24/7 can get expensive, especially when many requests can be easily answered.
So, this is where AI-based chatbots can come in. These intelligent tools can help your mobile application automate the process of responding to customer queries with the help of natural language processing. The system will simply decipher the query, fetch the relevant information, and communicate it to the user in the most contextual manner.
AI-based chatbots are likely one of the most common artificial intelligence uses. Primarily due to the fact that they can significantly reduce operational costs for businesses. In fact, Insider Intelligence estimates that the adoption of chatbots could save the healthcare, banking, and retail sectors $11 billion annually by 2023.
So, don’t overlook this time and money-saving AI in mobile app use that is sure to improve your level of customer service and boost loyalty.
By leveraging voice and speech recognition technology, virtual assistants can identify the speaker’s voice and what is actually being said in order to carry out the needed commands. Thus, allowing your users to essentially communicate with the app without having to click around it.
As you can imagine, virtual assistants offer great time-saving benefits to you. Yet, they also provide an advantage to users who may wish to issue commands to your application while driving or performing another task that keeps their hands busy.
Not to mention, speech recognition is vital for those with disabilities, so if you want your application to truly cater to everyone — you’ve got to ensure virtual assistants are a part of it.
Additionally, if you’re building a solution to improve internal processes like contact center performance, AI can also provide digital assistance in this area. It can deliver dynamic call scripts and adjust dialogue suggestions for your sales team in real-time. Thus, helping employees adapt to every call and cater to each customer in the most optimal manner.
Security is one of the top concerns for app users, especially those who use solutions like mobile banking or online shopping that process digital payments and work with sensitive information. So, the more secure your app is — the better. As you may suspect, AI can help in this area too.
Firstly, by processing enormous amounts of data at a high speed and detecting potential cybersecurity threats, artificial intelligence can prevent attacks before they even strike by alerting you and your users. Since well-trained machine learning algorithms learn from past experiences, your app’s security will only improve as time goes by.
Secondly, AI can add a level of security to your app’s biometric authentication by improving accuracy and efficiency of the system. Specifically, by converting biometric data like fingerprints, facial scans, or others into information that can be analyzed and matched with a database.
With artificial intelligence though, you’ll never look at your app analytics the same way again. Thanks to intelligent algorithms that seamlessly sift through your customer’s usage data, you’ll not only analyze historical performance, but also gain predictions that gauge what is likely to happen in the future. Thus, helping you prepare for it.
From customer behavior changes to highly accurate demand forecasts for your products and services — AI will take analytics to the next level and help continuously improve your app for top-notch business performance.
Another key area for AI technology to be applied in mobile phone apps is for object detection. If your application leverages visuals in some way, image recognition technology and artificial intelligence can work together to identify objects, people, locations, and other relevant elements.
For instance, if your mobile application is used by healthcare professionals, it can be enhanced with AI to better diagnose diseases. Your staff can upload a scan or a photo of a potential anomaly, and algorithms will quickly analyze and suggest a diagnosis.
In insurance, on the other hand, image recognition software can significantly speed up underwriting and claim processing tasks. Primarily, by accurately and swiftly assessing damages from photos and analyzing risks by scanning social media.
Lastly, we couldn’t end this list of artificial intelligence uses in mobile apps without mentioning personalization. As discussed earlier, the mobile app market is highly saturated. Thus, standing out is imperative. With AI, you can do precisely that.
By continuously analyzing your user’s behavior within the app and identifying their unique preferences, you can develop a solution that delivers personalized experiences to each customer. Thus, leaving them with a lasting positive impression and encouraging to return again and again.
This can be especially beneficial for mobile application owners selling online products and services since AI will be able to provide relevant recommendations to each customer. Thereby, increasing the likelihood of purchase completion.
Embracing AI App Development
Businesses across a range of sectors are already benefiting from incorporating AI in their mobile apps, and chances are, this is only the beginning. So, the earlier your organization embraces this innovative technology, the higher the likelihood of actually gaining a competitive edge.
At Velvetech, we understand the importance of differentiation within mobile software development. For that reason, our team always looks for ways to ensure your final solution truly caters to the needs of the users while reflecting positively on your bottom line. So, don’t hesitate to reach out if AI app development is of interest to you. We’d be happy to collaborate.