With the number of mobile devices in the world growing, it is clear that people want to access a lot of things on the go, banking apps included. The pandemic has made this even clearer.
In fact, due to COVID-19, the U.S. mobile banking penetration is rising, and the market for these solutions is expected to be at $1.82 billion by 2025. Thus, it’s more important than ever to pursue mobile banking app development that prioritizes features consumers value.
So, in today’s post we will discuss how to create a mobile banking application, what makes a great one, and some of the typical development challenges you may face. Let’s dive in.
- Mobile Banking App Must-Have Features
- Banking App Development Challenges
- How to Create a Secure Banking App
- How Much a Mobile Banking App Costs
- Trends of Mobile Application Development for Banking
Chances are, every financial organization wants to develop an online banking application that the end users love, thus differentiating from competition and increasing customer retention. Even with a constrained budget, it’s not advisable to sacrifice on the quality.
Therefore, to avoid wasting time and money, we’d like to share some must-have features you’ve got to implement during development. Let’s take a closer look at each one.
1. Bank Account Management
Naturally, the primary thing your mobile banking software must allow users to do is manage their accounts. Thus, it should provide the ability to monitor debit and credit cards, check balances, view transaction history, and seamlessly transfer funds between accounts.
You can also take it a step further and offer a “savings goal” feature and even automate the transfer of small amounts into consumer savings accounts to help reach their objectives.
2. Payments and Transactions
Next up, you’ve got to ensure your mobile banking app features include secure and seamless transactions. Your customers should be able to easily transfer money to friends and family via peer-to-peer payments, scan QR codes to complete purchases, deposit checks by taking a photo, or exchange currency without having to go to a branch office.
Additionally, if you’ve already embraced blockchain technologies, your mobile banking solution should also incorporate this innovation. For example, by allowing users to store and manage cryptocurrencies so that payments can be sent around the world securely and with lower associated costs.
Whenever sensitive data is in play, customers want and expect a high level of security. Thus, their banking details should be well protected. To do that, consider implementing authentication features that can be quick while also making the users feel safe.
For instance, you can let your customers opt-in to multi-factor authentication. It can be time-consuming, but if it’s a choice left up to them — it could work. Or, implement biometric authentication technology which quickly verifies the person via physical characteristics like fingerprints, voice, or facial features.
4. Customer Support
Providing 24/7 customer support to your clients is a must in the modern world. After all, people may be across different time zones and would need any issues to be resolved quickly. Besides round-the-clock contact centers and chat features, you may want to improve the user experience even further.
So, consider adding intelligent chatbots to your mobile banking application development to-do list. They can easily answer simple inquiries, thus saving time for your managers while providing excellent customer service with high personalization.
5. ATM and Office Locator
If you want to ease the lives of your customers and have your app remembered as a truly helpful solution, you’ve got to add an ATM and branch office locator capability. It should showcase information on the services provided at nearby locations, opening hours, and even the most optimal routes to get there.
6. Push Notifications
Push notifications are a must for pretty much any kind of mobile app looking to keep customers informed and provide a pleasant user experience. So, make sure your solution can send alerts on account updates, transaction confirmations, and other relevant occurrences.
However, be subtle and avoid too much intrusion with frequent notifications. Ideally, let your users easily locate and set up their preferences within your app. That way, you reduce the likelihood of them getting annoyed while using your tool.
Depending on whether your bank supports investment operations, you should consider adding these capabilities to the mobile application too. The sky’s the limit, as long as you’re providing features your customers actually use and truly value.
Let your clients manage their stock portfolio, purchase gold and silver, or even exchange cryptocurrencies. Offering robust investment management tools and features within your mobile application can enhance customer experience and empower them to make informed financial decisions.
8. Personalized Offers
When you set out to build a banking app, personalization should definitely be on your list of priorities. Customers like personally curated experiences and are more willing to engage with them.
In fact, according to research, 42% of consumers find personalized recommendations and offers important. So, to cater to these needs and differentiate from competition, consider adding personalized offerings like discounts, ticket sales, car booking services, flower deliveries, or restaurant and hotel bookings to your mobile banking app.
9. Integration with Wearables
Finally, wearables and other smart devices are becoming more and more popular across the globe. Thus, your mobile banking software should have the ability to integrate with them and deliver a cohesive user experience through alerts, balance checking, and payment capabilities.
Watch our webinar to uncover effective mobile development approaches and launch your app.
Now that you know the main features to keep in mind during banking application development, it’s time to talk about some of the challenges you may have to face.
First and foremost, your banking app should adhere to all the required government regulations, have all of its licenses in place, and comply with KYC.
Finance companies have quite a few regulations to follow, depending on where they operate. Some of the most well-known ones are:
- PCI DSS: a set of security standards that ensures cardholder data safety across the globe and must be adhered to by any service provider that handles, processes, stores, or transmits credit card information.
- CCPA: requirements set out by the government to improve the level of personal data protection in the state of California.
- GDPR: guidelines for collecting and processing personal information from individuals within the European Union.
- PSD2: European security requirements for initiating and processing electronic payments and protecting consumers’ financial data.
- SEPA: a set of rules for allowing electronic euro payments in Europe to be carried out faster, safer, and more efficiently.
Of course, depending on where you operate, there might be more or less regulations for your online banking application to adhere to. So, make sure to double check that with your legal and software development teams.
The majority of consumers still don’t trust the security of their mobile banking app. This creates a challenge for financial institutions looking to build a solution that will actually be used to its highest potential.
So, how can this problem be addressed? To make users feel like their personal information is secure while they use your app, you should consider:
- Adding encryption systems
- Encouraging users to create strong passwords
- Implementing multi-factor authentication
- Setting up your data storage infrastructure with various security measures
- Including inactivity timers for user sessions
All of these safety measures will not only increase the security of your mobile banking app, but also make users trust your solution more. So, don’t be afraid to share with them all of the methods you employ to keep their data and accounts safe.
If you want to take it a step further, you can consider turning to blockchain-based technologies to improve data safety. They are already disrupting healthcare, retail, insurance, and finance industries by reducing risks associated with intermediary participation. So, why not embrace it for your mobile app too?
Dealing with finances can be stressful and only made worse by a poor user interface and complicated navigation. Thus, user-friendliness is of utmost importance and is something you shouldn’t compromise on.
Sure, younger generations that are familiar with modern technologies might have no trouble figuring out your mobile banking app design. However, it’s unlikely that your customers are all Millennials and Gen Z. So, make sure that there is clear visibility of elements and intuitive navigation logic throughout all areas of your solution.
Watch our webinar and learn the top ways of reducing poor user satisfaction, low adoption rates, and decreased loyalty.
We hope that you now understand which features should be incorporated in your mobile banking software and the challenges you may face during implementation. Now, you’re probably asking how to actually create a mobile application.
Well, there are quite a few key steps that your in-house or outsourced development team will have to take. While the process may vary on an individual basis, the following steps are likely what you’ll have to go through:
1. Strategy Development
It sounds quite obvious, but before developing a mobile banking solution, you should clearly define your strategy and set the right goals. It’s one of the key steps of delivering a mobile product that will drive profits.
Start with researching the market and user needs, analyzing what your competitors offer, and evaluating the costs. The more granular your strategy is, the more tangible results your project will provide.
2. Analysis and Planning
Once you’re done working on a general concept, it’s time to move and plan the development of a mobile solution for your banking services. At this step, you need to ramp up the team of experts that will implement your project.
Whether you choose to leverage your internal resources or turn to a software provider to create a mobile banking solution, your team will analyze the project requirements and come up with a viable project plan to adhere to.
3. UI/UX Design
This stage implies delivering an intuitive, user-friendly, and simple UI/UX design. Your team will roll up the sleeves and create wireframes and prototypes, as well as work on designing all visual elements.
The way your app looks and feels is crucial for enticing the target audience and retaining them. After all, you need to build trust and offer unique value to make users stay with your solution.
4. Mobile Banking App Development
Now mobile developers can finally start building a banking app. Depending on your requirements, they will deliver two separate apps for iOS and Android or create one cross-platform solution. Each of the ways will impact the choice of technologies and practices to use.
On top of that, they will implement API integrations as, most likely, your app will include data exchange with other third-party tools and services to provide users with helpful functionality.
5. Testing and Deployment
To make sure your app delivers maximum performance, meets the initial goals, and is secure, you’ll need the help of QA specialists. Once testing is done and all bugs are fixed, the app can be deployed and distributed. Again, depending on your strategy and choice of platform, launching the solution to the app stores can vary.
6. Support and Performance Monitoring
No doubt you want your banking app to be successful and useful. Thus, don’t underestimate the support and maintenance part. Collect your customers’ feedback, increase the performance, and implement new features if needed.
Don’t feel too overwhelmed by this seemingly extensive procedure. If you find skilled talent to expand internal capabilities or turn to an experienced app development company, you’ll glide smoothly through the entire process and solve any issues that may arise during each of the above-mentioned steps.
The next natural question we hear you asking is, “How much does mobile banking app development cost?” Unfortunately, it’s hard to give a straight answer.
You see, mobile app development costs are affected by a range of factors, including:
- Project Complexity
- Size of Development Team
- Need for Integrations
- Project Timeline
- In-House vs. Outsourced Development
- Engagement Model
- Need for Support and Maintenance
Hence, even a ballpark estimate is out of the question until you have a rough idea of what your project will entail and what your needs are. We suggest you consider these factors and approach app development experts for a consultation or send an RFQ to get more accurate budget forecasts.
Watch our webinar to learn about the practical ways to evaluate your software project estimates.
Now that you know how to build a banking app and the key features to include in your product, it’s important to consider some trends that currently capture the market’s attention. Keeping up with them can help attract more users, better cater to their needs, and stay ahead of the curve in general.
So below, we sum up seven trends in the mobile banking sector for you to take note of:
- Contactless transactions
- ATM connectivity
- Voice commands
- Big data to prevent fraud
Getting Started with Banking App Development
Considering the challenges involved in banking application development, it may seem like an arduous and time-consuming endeavor. Truth be told, at times, it can be. However, in the modern, fast-paced world, it is also non-negotiable for financial institutions.
So, if you’d like to enhance your existing app with new, unique features or need to build a banking app from scratch — don’t hesitate to reach out to our team. Velvetech has years of expertise in building mobile solutions that deliver impeccable user experiences and drive continuous business growth. We’d be happy to collaborate with your organization!