For someone looking into mobile product development and hoping to create a successful application, the immense level of competition may seem discouraging.
The truth is, the mobile application’s market is quite saturated. So much so that around 80-90% of apps launched in the stores are abandoned after one use. Thus, if you’ve got an idea for a product, it’s imperative to approach mobile development intelligently from the get go.
We’ve already covered the more technical aspects of an app’s development process. However, there are other elements involved in building a tool that impresses end-users and motivates them to return again and again.
So, keep on reading to find out the five essentials you’ve got to keep in mind throughout your mobile product development stages to ensure the final result meets user expectations and reflects positively on the bottom line.
1. Effective Product Strategy
It’s no news that everything starts with an effective product strategy. However, sometimes companies get carried away rushing to ensure an app functions properly and spend too little time strategizing. Thus, you’ve got to consider the following three elements at the start of your project:
Chances are, you’re not building a new mobile solution just for the sake of it. Hence, you need to clearly lay out the business goals you’re trying to accomplish with this undertaking.
Is it a new revenue generation opportunity? Will the upcoming product complement an existing one? Perhaps, you sell enterprise software and now want it to be available on mobile phones? Whatever the case may be, make sure you and your team are on the same page about the business objectives you’re trying to reach.
Once your goals are clear, you’ve got to ensure that the mobile product you’re building is actually something the market needs. Who is the target audience? What are its pain points? How will your application solve them?
For a product to perform well, everything needs to be centered around the users’ needs. So, remember to keep the market focus top of mind throughout the entire process and perform thorough market research.
Finally, no strategy planning is complete without identifying the key points of differentiation. Whether you’re creating an insurance mobile app, a healthcare solution, or a FinTech tool, it’s very likely that something similar already exists.
So, how will your product be different? What is your unique selling proposition? At this stage, it’s imperative to study your competitors and determine how you can stand out.
2. Comprehensive Customer Journey Map
According to research, 80% of customers consider the experience of interacting with a company to be as important as its products. However, this isn’t just about having an intuitive website, powerful CRM platform, and an effective contact center to support your product. Rather, you need to think about the way your customers will interact with your brand across all relevant touchpoints.
This is done by developing a comprehensive customer journey map. Essentially, it’s just a visual representation of all possible interactions various buyer personas may have with your company prior to starting to use your application.
When done effectively, the customer journey map can help you optimize onboarding processes, understand buyer persona differences, and create a logical order for your customer journey. Thus, guiding you throughout the various app development stages to ensure success.
3. Human-Centric Design
We’ve already briefly touched upon the importance of human-centricity, but it’s imperative to emphasize this point within the context of mobile product design.
Following the design thinking approach is a great way to ensure your final solution is actually built in the most optimal way for end users. In short, it’s an iterative process that seeks to understand the user, continuously challenge pre-made assumptions, redefine problems when needed, and come up with solutions that may not have been obvious at the start.
As you can see from the above diagram, this approach is highly non-linear. Instead, it serves to facilitate innovation and allow for ideas to change after testing and prototyping to spark more innovation.
So, no matter the type of mobile product you’re developing, consider incorporating design thinking elements to increase the likelihood of creating a highly differentiated solution.
4. Agile Development Process
Regardless of the mobile product development approach you choose, you’ll have to think about the process of actually building your app in the most efficient manner.
The agile method is one of the most popular in custom software development and for good reason. This framework allows your team members to respond to change quickly and efficiently, without compromising on product quality.
Similarly to design thinking, agile development prioritizes customer satisfaction and responding to change as opposed to following a once laid out plan. In short, it allows for more flexibility to create a product that end-users truly need.
5. Complementary Partnerships
Finally, it can be a good idea to consider partnering with companies and organizations that complement your final mobile solution or help you with the development process. For example, you may consider joining forces with a firm that sells products your customers also find interesting. Thus, making the most of cross-selling opportunities.
Or, you might realize that your team lacks expertise in certain areas of software development and you require a vendor that can take on some or all of the workload. In that case, a partnership with a skilled mobile app development company is bound to benefit your product.
Starting Mobile Product Development
The world of mobile products is immensely competitive. App Store and Google Play add new applications every day and there are millions available for download. Thus, it’s crucial to find ways of standing out while staying customer-centric whenever you launch your solution.
At Velvetech, we have spent years building mobile products that cater to the needs of end-users and help businesses boost revenue growth. So, if you’re looking to start your mobile product development journey — don’t hesitate to reach out. Our team is always happy to discuss a potential collaboration.