Outbound Lead Generator

About us

Velvetech is an international company, based in the US, with 20+ years of experience in software and hardware development for clients all around the world, especially for US clients. As an official Microsoft Gold Partner, our company is listed in the top 5 software development companies in Illinois, USA.

US clients are leading trading and financial organizations, insurance companies, large healthcare associations, pharmaceutical and energy companies, equipment manufacturers, hi-tech startups, etc.

Areas of expertise are consulting, development, implementation, and support of software solutions. We implement modern backend solutions that support microservices architecture with the following technologies: NET Core, Node.js, Java, SQL Server, PostgreSQL, MongoDB, Redis, RabbitMQ. For the web UI front-end development, we opt for React, or Angular, and for mobile development — Swift, Kotlin, Java. Most of the systems are designed for cloud infrastructures like AWS, Azure, GCP, and heavily rely on Docker, Kubernetes while modern CI/CD is made using GitLab CI or TeamCity. In September 2021, Velvetech LLC received the status of the official Training Provider of the International Institute of Business Analysis. This status gives us the right to conduct regular quality trainings for Business Analysts and anyone performing BA activities regardless their job title.

Principles are based on Agile Methodology, Scrum and Kanban. Various projects coded in GitLab or GitHub are built with multiple coordinated teams, collaborating via Jira, Confluence, MS Teams, and Slack. Velvetech constantly follows the Tech trends and actively cooperates with startups in such breakthrough areas as Machine Learning, the Internet of Things, Blockchain, FPGA, and AI.

About the Role: Velvetech is seeking two ambitious and results-oriented Outbound Lead Generation Specialists to join our growing team and play a crucial role in driving our new business pipeline. As a LeadGen, you will be on the front lines of our lead generation efforts, responsible for identifying, engaging, and qualifying potential clients who fit our Ideal Customer Profile (ICP). You will utilize a multi-channel approach, including strategic cold calling, highly personalized emails, and targeted LinkedIn outreach, to initiate conversations and schedule introductory meetings for our Sales team. This role requires excellent communication skills, persistence, a knack for research, and the ability to articulate the value of complex custom software solutions to decision-makers in industries like FinTech, Healthcare, Logistics, and e-commerce. You will work closely with our Outbound Marketing Strategist and Sales team to execute targeted campaigns and contribute directly to Velvetech’s growth.

Key Responsibilities:

• Prospect Identification & Research: Actively research and identify potential clients within target industries and personas that align with Velvetech’s Ideal Customer Profile (ICP).
• Personalized Outreach Execution: Craft and send highly personalized, compelling emails and LinkedIn messages based on prospect research and strategic campaign guidance. Conduct targeted cold calls to key decision-makers to introduce Velvetech and uncover potential needs.
• Lead Qualification: Engage prospects in meaningful conversations to understand their business challenges, determine if Velvetech’s solutions are a potential fit, and qualify their interest.
• Meeting Scheduling: Secure introductory meetings or calls between qualified prospects and Velvetech’s Account Executives/Sales Team.
• Activity Tracking & Reporting: Meticulously log all outreach activities, prospect interactions, and lead information in the CRM system (e.g., HubSpot, Creatio). Track personal performance against KPIs.
• Tool Utilization: Effectively use sales tools including CRM, email automation platforms (e.g., SmartLead, Apollo), LinkedIn Sales Navigator, and other prospecting tools provided.
• Collaboration & Feedback: Work closely with the Outbound Marketing Strategist, providing feedback on campaign messaging effectiveness, market response, and prospect objections. Collaborate with the Sales team for smooth lead handoffs.
• Continuous Learning: Stay informed about Velvetech’s services, case studies, target industries, and best practices in sales development and outbound prospecting.

Qualifications:

• Experience: 2+ years of experience in a B2B Sales Development, Business Development, Lead Generation, or Inside Sales role, preferably within the software/technology industry.
Skills:
• Proven ability to generate leads and schedule meetings through outbound prospecting (cold calling, email, social selling).
• Exceptional verbal and written communication skills, with the ability to craft clear, concise, and persuasive outreach.
• Strong research skills to effectively personalize outreach.
• Resilience, persistence, and a positive attitude in handling rejection.
• Excellent organizational and time management skills to handle high-volume outreach across multiple channels.
• Proficiency using CRM software (e.g., HubSpot, Salesforce, Creatio) and sales engagement tools (e.g., SalesLoft, Outreach, Apollo, SmartLead).
• Comfortable and proficient with LinkedIn Sales Navigator for prospecting and outreach.
• Goal-oriented mindset with a drive to meet and exceed targets.
• Ability to quickly learn and articulate technical concepts and business value.

Preferred Qualifications

• Experience prospecting into mid-market or enterprise accounts.
• Experience targeting industries such as Financial Services, Healthcare, Logistics, or Online Retail.
• Familiarity with custom software development services or related B2B technology solutions.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Proven track record of consistently meeting or exceeding SDR quotas.

Benefits

• Velvetech is in the TOP 5 development companies in Illinois, USA
• You have FLEXIBLE working conditions and a COOPERATIVE environment
• Competitive salary
• Many CHALLENGING and exciting projects with new opportunities and learning
• GROWTH opportunities, skills and competencies improvement, and professional certification
• In-company TRAINING (English, Software / DevOps / Project management / Design / Business)

Our team

We are a friendly team of 170+ professionals where everyone is able to achieve high results and grows professionally not only due to their own knowledge and skills but also with the support of colleagues. Values that we highly appreciate are high performance, responsibility, respect, and loyalty. In order to have a highly motivated team, Velvetech invests in their people, additional education, certification, and others. You choose your career path and we are here to support you!

People work together in harmony, encouraging each other to continuously learn, progress, and pursue perfection. Our employees enjoy working as we turn challenges into advantages to share success with each other.

You have a chance to become a part of a friendly and professional team that creates robust software solutions to deliver maximum value to our international clients.